In consumer businesses, the answer is “Absolutely!” But what about in business-to-business (“B2B”) categories? If you type into your favorite search engine, “Do B2B brands matter?” it will surface a number of research-backed articles that emphatically declare, “Yes!” The skeptic might challenge, however, “Sure, if I’m Intel or some other mega-budget giant in a high profile category.”

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Market Effectiveness™ is a series of cross functional business processes that need to be well managed and orchestrated. Market Effectiveness is akin to the supply chain and poor performance at either of these will result in bad business performance.

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Ever since software-as-a-service (SaaS) entered the picture several years ago, huge leaps have been made in how businesses leverage technology. Not just from an IT perspective, but from an operational and strategic perspective as well. Along with this trend came the explosion of acronyms such as CRM, CMS, ERP, and others which are now common terms used among marketing, sales and IT departments worldwide.

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It’s natural and often advisable to get excited about “the next big, new thing” and focus your energy and revenue growth emphasis accordingly. However, just as there is continuing truth to the old business axiom, “Your best revenue growth opportunities are often with current customers”, it’s also true that companies abandon “old platforms” too quickly.

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If you are like many leaders, you remember the great new ideas that were early springboards for your company’s success. For some reason, however, your new products and services “pool” seems to have dried up over the years. What happened? Have you become less creative? Has your organization grown complacent and removed from customers and how your products are used? Perhaps you’ve just been looking in the wrong places.

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December 1, 2014 Los Angeles, CA
Group50^® Business Management Consulting Firm announced today that it has significantly expanded its consulting resources and tools in sales force effectiveness, organizational development, and change management. Jim Gitney, CEO and Founder of Group50® commented….”Strategic Execution is the cornerstone of a company’s success and our sweet spot. Our clients want to work with a consulting firm that has broad expertise and deep bench strength. I am pleased to announce that Deborah Wexler has joined Group50. As a career consultant, Deborah has helped companies design and execute their strategies through effective use of their people, processes and technology. She has led …Read More

You are the CEO of a small company that has a retail product with patent rights. A very large department store chain sends one of your company’s products to China and begins buying a knock off from a Chinese manufacturer. When confronted by the company, the buyer tells you: “Your problem is with the Chinese manufacturer, not me, sue them”. How do you protect your rights, against customers or manufacturers who have very deep pockets, without losing all of their business and spending a huge sum of money? …Read More

To gain a competitive edge, every project needs to take a holistic approach to new channel development. Changes in one process or program will weave its way throughout an organization and its markets. When making changes to the marketing and sales channels, some work needs to be done early in the project to assess the implications of change. Failure to consider this may cause irreparable damage to the company’s sales, clients and reputation in the marketplace. In new channel development, the company knows current markets well and has setup programs and processes to support the existing channels. When a new channel is contemplated, there are many interrelated issues that must be dealt with. They include: …Read More

Group50 Consulting, formed in 2004 announced today that it has added an Intellectual Property audit to its Company Physical^®, a series of cross functional audits that companies should use to complement their financial audits as further validation of the company’s health.  This audit is focused on the business wide practices for protecting Intellectual Property.

Most senior executives believe that Intellectual Property protection is a function of patents and trademarks. This is farthest from the truth according to Jim Gitney, Group50’s CEO. “Patents and trademarks are only a part of protecting a company’s IP. Your Intellectual Property is only as good as your willingness to protect it, and after the fact is a very costly proposition. A proactive approach to protecting IP includes the way outsiders are handled, how employees are trained and communicated with and the approach a business takes in its documentation. The more serious a company is about protecting its IP up front, the harder outsiders will think about stealing it. Unfortunately, we live in a world where a cost analysis often dictates whether or not another company will copy the hard work done by others. This topic is often not thought about or given enough credance as highlighted in a recent Group50 Case Study on Protecting a Company’s Intellectual Property Rights. “

Group50 has designed this Intellectual Property audit to be able to quickly check how proactive a company is in its protection efforts. The audit provides a detailed report on how a company can be proactive and continue to protect it competitive position.  

To find out more, call Jim Gitney, Group50’s CEO at +1 (909)-949-9083, email him at jgitney@group50.com or request more information here.

About Group50^®: Group50 was founded in 2004 with the vision of providing clients with seasoned professionals who have spent their careers in business. The company has developed unique consulting products such as the Company Physical^® and various workshops that are focused on helping companies effectively understand their strategic and operating gaps, create roadmaps to fix them and work side by side with them to implement those changes. Group50 provides clients with consultants who have the specific knowledge they require for a project. More information about the company can be found at www.Group50.com or by calling 909-949-9083.