Every leadership team should be asking questions about their social networking strategy. They wonder how Twitter, LinkedIn, Facebook, Google Plus, CRM, Sales Force, Customer Portals, Websites, Blogs and other platforms can be utilized for business development purposes. We have been developing those thoughts at Group50 for the last 14+ years. We have spoken with hundreds of companies, and have found a wide disparity between their efforts and the type of business they are in. Although not a formal study, our general findings are as follows: …Read MoreThis entry was posted in Case Studies, Market Effectiveness, Strategic Execution, on February 11, 2017
Situation Analysis: The cash desk of a Fortune 50 company processed 1,000 cash transfers per day and approximately $170B per year to its customers and vendors. Improperly executed wire transfers resulted in problems for the company and its customers. One such misstep was significant enough to get the attention of senior management. A team was assigned to correct these issues, and upon review, the team found:
- No clearly defined processes
- Low morale affected all team members who felt not recognized despite their constant efforts
- Outdated tools and absence of metrics
Project Approach and Findings: The team had limited time and resources available to do it right first time. The team decided to focus on several key elements: …Read MoreThis entry was posted in Case Studies, Continuous Improvement, on April 15, 2013
In today’s business world speed and focus are the driving forces behind successful businesses. In the majority of non-defense related industries, customers have a myriad of options to choose from and they are quick to make changes when their profitability suffers from a poor performing supplier. This is especially true in consumer based products where every category of product has multiple vendors located around the world. It might take a few months or a product cycle to move to a new vendor, but once the decision has been made, the cost of reentry is prohibitive on both the top and bottom line. For the vendor and its executive team, when customers are mulling over vendor replacement, the amount of time left to deal with the issues is very short and quick decisive action is required. The customer’s needs are easily defined: provide high quality product when needed in the store/DC. The satisfaction of that need for a supplier can be very complex, especially in seasonal businesses. The role of the management team …Read MoreThis entry was posted in Case Studies, Continuous Improvement, Manufacturing and Distribution, Organizational Development, Strategic Execution, on April 12, 2013
You are the CEO of a small company that has a retail product with patent rights. A very large department store chain sends one of your company’s products to China and begins buying a knock off from a Chinese manufacturer. When confronted by the company, the buyer tells you: “Your problem is with the Chinese manufacturer, not me, sue them”. How do you protect your rights, against customers or manufacturers who have very deep pockets, without losing all of their business and spending a huge sum of money? …Read MoreThis entry was posted in Case Studies, Manufacturing and Distribution, Market Effectiveness, on November 2, 2011
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