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The Great Reassessment – Inflection Point
  • The Great Reassessment – Inflection Point

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    McDonald’s is now focusing on delivery at 30,000 locations? B2B buyers now prefer omni-channel interaction vs the usual way of doing business?

    What is going on?

    While much of the world is slowly re-emerging and wondering when everything will return to normal, most business owners are waking up to find out the world has already changed.  Irrevocably. …Read More

    This entry was posted in Inflection Point, Market Effectiveness, Strategic Execution, on April 6, 2021
  • Strategic Planning Playbook

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    We recently published a blog on Virtual Strategic Planning and have received many inquiries from readers for more information.  We believe that getting your strategic plan right for 2021 and beyond is the most important thing a company can do.  Because of that we have decided to offer our strategic planning playbook free to anyone who requests it.  If you want a copy, send us a request to info@group50.com or request it here. …Read More

    This entry was posted in Anti-Strategy, Exit Planning and Transition, M&A, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Playbooks, Product Development, Strategic Execution, on November 20, 2020
  • Virtual Strategic Planning and Strategic Execution

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    The majority of our consulting work has been virtual and like everyone else we have adapted by developing a virtual strategic planning and strategic execution process. To us and our clients, this remote workforce thing has not been as bad as people feared. Many leaders believe that employees are more productive when working from home and several companies are reducing office space and headcount because of it – one part of their strategic plan. They all agree that executing strategy has presented more challenges because …Read More

    This entry was posted in Business Transformation, Global Initiatives, M&A, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Product Development, Strategic Execution, Supply Chain Optimization, on September 30, 2020
  • Managing Your Way Through 2020 and Beyond – Part II

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    It has been a wild ride the last 6 months and most companies have completed the first of three phases:  Stabilize, Reconfigure, Recover. Strategic and tactical planning for the next 12-18 months will be critical for companies.  Senior leadership teams need to focus on the Reconfigure stage and define how they will redefine their business models in preparation for the Recover phase. In the video below, Jim Gitney, the CEO of Group50 Consulting, discusses the key …Read More

    This entry was posted in Business Transformation, Market Effectiveness, Re-Opening Your Business, Strategic Execution, on September 5, 2020
  • Market Effectiveness – Marketing That Doesn’t Erode Your Profit Margins

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    It’s not how much money you make; it’s how much you get to keep. Unfortunately, as the cost of labor, materials and shipping goes up your profit margins go down and you get to keep less and less of your revenue. The natural response to this dilemma for many organizations is to raise prices, reduce services, cut overhead or just accept lower margins and hope to make up for it in volume. Any one of these options has risks that must be weighed very carefully. If only there was a way …Read More

    This entry was posted in Market Effectiveness, on August 27, 2020
  • What is Fractional Marketing – A Way to Accelerate Your Market Effectiveness

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    Every business owner wonders what more their company can do in marketing and sales. This is the reason why they have sales meetings, create action plans and track what the competition is doing. There is always an opportunity to improve, to move forward, to get more customers and to grow sales. In today’s environment, companies are faced with a perfect opportunity to take market share and improve market effectiveness. When …Read More

    This entry was posted in Market Effectiveness, on June 2, 2020
  • Market Effectiveness in the New Normal

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    By many accounts, the 2020 COVID-19 pandemic has peaked and is slowing down. And while there is still some time before stay-at-home orders are lifted and non-essential businesses are allowed to reopen nationwide, there is an end in sight. It has been a very difficult time for businesses and individuals; the repercussions of the event will …Read More

    This entry was posted in Market Effectiveness, Re-Opening Your Business, on May 11, 2020
  • What is OMNI Channel? – Where Does It Fit?

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    All of our clients are having OMNI channel discussions these days. Why? Because OMNI Channel is the front end of the supply chain and has a significant impact on supply chain optimization. These discussions are fraught with a lot of misunderstanding of what OMNI channel is and how it supports the company’s Market Effectiveness.  Googling OMNI Channel delivers …Read More

    This entry was posted in Business Transformation, Information Technology, Market Effectiveness, Strategic Execution, Supply Chain Optimization, on January 25, 2020
  • CRM Traps and Pitfalls to Avoid

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    Since the inception of Sales Force in 1999, CRM has gained incredible popularity in just about every business.  Recent research indicates that over 90% of companies with over 11 employees use some kind of CRM. It is now used to document any customer related information you can think of and is part of a company’s Market Effectiveness.  The great news …Read More

    This entry was posted in Business Transformation, Information Technology, Market Effectiveness, on January 25, 2020
  • MARKET ASSESSMENT FOR NEW PRODUCTS – THE 10 KEY QUESTIONS APPROACH

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    We have spoken to many senior leaders who are frustrated with their product development processes and who believe that despite their best efforts, most products move forward because of “gut feel” rather than a detailed and consistent market assessment. Developing solid rationale and requiring a business case that includes an appropriate market assessment should be a requirement for advancing a new product or service concept to market. The business case, and its market assessment section, …Read More

    This entry was posted in Market Effectiveness, Product Development, on October 11, 2017
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