Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is …Read More

C-Suite leaders often have sleepless nights. We are so committed to the success of our company that we worry about critical issues facing it. Here are 5 things that are keeping up the executives we are working with. …Read More

Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and Business to Business (B2B). This article outlines …Read More

• $6M in annual savings
• $15M in future cost avoidance
• $2+M working capital reduction
• 900% ROI
• Reduced new product cycle times from weeks to days

…Read More

Studies indicate that 90% of all companies do not execute their strategic plans effectively. So, only 10% of companies execute their strategies!? Why is there a problem with Strategic Execution™; the ability to implement strategy effectively and sustainably? Is it because they don’t care? Feel like strategy is a check the box activity?

There are multiple issues here that companies need to deal with: …Read More

The concept of “system selling” is applicable to all products and services. System selling extends the lifecycle revenue of products and services. The wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in OMNI channel strategies, product management and the Product Lifecycle Revenue Model. Why? …Read More

We recently published a blog on Virtual Strategic Planning and have received many inquiries from readers for more information.  We believe that getting your strategic plan right for 2021 and beyond is the most important thing a company can do.  Because of that we have decided to offer our strategic planning playbook free to anyone who requests it.  If you want a copy, send us a request to info@group50.com or request it here. …Read More

The majority of our consulting work has been virtual and like everyone else we have adapted by developing a virtual strategic planning and strategic execution process. To us and our clients, this remote workforce thing has not been as bad as people feared. Many leaders believe that employees are more productive when working from home and several companies are reducing office space and headcount because of it – one part of their strategic plan. They all agree that executing strategy has presented more challenges because …Read More

It has been a wild ride the last 6 months and most companies have completed the first of three phases:  Stabilize, Reconfigure, Recover. Strategic and tactical planning for the next 12-18 months will be critical for companies.  Senior leadership teams need to focus on the Reconfigure stage and define how they will redefine their business models in preparation for the Recover phase. In the video below, Jim Gitney, the CEO of Group50 Consulting, discusses the key …Read More

It’s not how much money you make; it’s how much you get to keep. Unfortunately, as the cost of labor, materials and shipping goes up your profit margins go down and you get to keep less and less of your revenue. The natural response to this dilemma for many organizations is to raise prices, reduce services, cut overhead or just accept lower margins and hope to make up for it in volume. Any one of these options has risks that must be weighed very carefully. If only there was a way …Read More