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What is Fractional Marketing – A Way to Accelerate Your Market Effectiveness
  • What is Fractional Marketing – A Way to Accelerate Your Market Effectiveness

    Preparing for a Downturn

    Every business owner wonders what more their company can do in marketing and sales. This is the reason why they have sales meetings, create action plans and track what the competition is doing. There is always an opportunity to improve, to move forward, to get more customers and to grow sales. In today’s environment, companies are faced with a perfect opportunity to take market share and improve market effectiveness. When …Read More

    This entry was posted in Market Effectiveness, on June 2, 2020
  • Market Effectiveness in the New Normal

    Preparing for a Downturn

    By many accounts, the 2020 COVID-19 pandemic has peaked and is slowing down. And while there is still some time before stay-at-home orders are lifted and non-essential businesses are allowed to reopen nationwide, there is an end in sight. It has been a very difficult time for businesses and individuals; the repercussions of the event will …Read More

    This entry was posted in Market Effectiveness, Re-Opening Your Business, on May 11, 2020
  • What is OMNI Channel? – Where Does It Fit?

    Preparing for a Downturn

    All of our clients are having OMNI channel discussions these days. Why? Because OMNI Channel is the front end of the supply chain and has a significant impact on supply chain optimization. These discussions are fraught with a lot of misunderstanding of what OMNI channel is and how it supports the company’s Market Effectiveness.  Googling OMNI Channel delivers …Read More

    This entry was posted in Business Transformation, Information Technology, Market Effectiveness, Strategic Execution, Supply Chain Optimization, on January 25, 2020
  • CRM Traps and Pitfalls to Avoid

    Preparing for a Downturn

    Since the inception of Sales Force in 1999, CRM has gained incredible popularity in just about every business.  Recent research indicates that over 90% of companies with over 11 employees use some kind of CRM. It is now used to document any customer related information you can think of and is part of a company’s Market Effectiveness.  The great news …Read More

    This entry was posted in Business Transformation, Information Technology, Market Effectiveness, on January 25, 2020
  • MARKET ASSESSMENT FOR NEW PRODUCTS – THE 10 KEY QUESTIONS APPROACH

    Preparing for a Downturn

    We have spoken to many senior leaders who are frustrated with their product development processes and who believe that despite their best efforts, most products move forward because of “gut feel” rather than a detailed and consistent market assessment. Developing solid rationale and requiring a business case that includes an appropriate market assessment should be a requirement for advancing a new product or service concept to market. The business case, and its market assessment section, …Read More

    This entry was posted in Market Effectiveness, on October 11, 2017
  • Workforce Trends Over the Next 10 Years:  What It Means for Your Business

    Preparing for a Downturn

    There are multiple business and workforce trends occurring that are affecting every business, large and small, in every industry that will require senior leaders to rethink how they acquire, utilize and manage a workforce that consists of employees, temps and contractors.  The following trends have a greater impact on middle market companies. …Read More

    This entry was posted in Information Technology, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Talent Management, on October 6, 2017
  • Customer Journey Maps – Identifying Value Through Your Customer’s Eyes

    Preparing for a Downturn

    ‘Anything that won’t sell, I don’t want to invent.’ Thomas Alva Edison  

    Not only did Edison distinguish himself through his technical acumen and limitless perseverance, but as this quote suggests he also possessed rare commonsense and a willingness to step into his customer’s shoes.  Many of his contemporaries …Read More

    This entry was posted in Information Technology, Market Effectiveness, on April 13, 2017
  • Does Your Business Have a Robust Social Networking Strategy?

    Preparing for a Downturn

    Every leadership team should be asking questions about their social networking strategy. They wonder how Twitter, LinkedIn, Facebook, Google Plus, CRM, Sales Force, Customer Portals, Websites, Blogs and other platforms can be utilized for business development purposes. We have been developing those thoughts at Group50 for the last 14+ years.  We have spoken with hundreds of companies, and have found a wide disparity between their efforts and the type of business they are in. Although not a formal study, our general findings are as follows: …Read More

    This entry was posted in Case Studies, Market Effectiveness, Strategic Execution, on February 11, 2017
  • Why Hire a Strategic Planning Consultant? – Effective Strategic Execution

    Preparing for a Downturn

    Successful enterprises across the globe have leveraged on the vast experience, in-depth knowledge and understanding of a strategic planning consultant that is capable of working with senior leadership on strategic execution: been there, done that.  This effort is a cornerstone of gaining competitive advantage and thriving in highly competitive marketplaces. An effective strategic execution program facilitated by an experience strategic planning consultant helps …Read More

    This entry was posted in Business Transformation, Exit Planning and Transition, Global Initiatives, Information Technology, M&A, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Strategic Execution, on November 8, 2016
  • Customer Service Excellence Through Value Stream Mapping

    Preparing for a Downturn

    Every organization views Customer Service as a critical function for their business.  It has a significant impact on your Voice of the Customer (VOC).  Customer service is on the front line of interfacing with the customer, but it isn’t the only function that interfaces with your customers.  Finance, Shipping, Sales and Marketing also play an important role in customer service.  The Customer Service group acts  …Read More

    This entry was posted in Continuous Improvement, Market Effectiveness, Weekend Thought, on June 10, 2016
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