Market Effectiveness: The Customer Journey Map for Manufacturing and Distribution Companies – Direct to Consumer – Bricks & Mortar – Business to Business

Market Effectiveness: The Customer Journey Map for Manufacturing and Distribution Companies – Direct to Consumer – Bricks & Mortar – Business to Business

  • Market Effectiveness: The Customer Journey Map for Manufacturing and Distribution Companies – Direct to Consumer – Bricks & Mortar – Business to Business
    By: Admin

    Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and Business to Business (B2B). This article outlines …Read More

    This entry was posted in Manufacturing and Distribution, Market Effectiveness, Product Development, Strategy 5.0, on January 8, 2024
  • Building Effective Procurement and Supply Chains Using Data Analysis -Live Webinar with Jim Gitney –
    By: Admin

    I wanted to let you know that I will be doing a live webinar with Lorman on 11/07/2023 at 1 PM EST. The subject is “Building Effective Procurement and Supply Chains Using Data Analysis”.

    Please join us and you can receive ISM CPSM, CPSD or C.P.M. and CPE education credits. If you send a note to info@group50.com, I will send you a discount code. …Read More

    This entry was posted in Manufacturing and Distribution, Supply Chain Hierarchy of Needs, Supply Chain Optimization, Total Cost of Ownership, on October 21, 2023
  • Group50® Consulting in Manufacturing and Distribution
    By: Admin

    Group50 Consulting is a US based distribution and manufacturing company that specializes in significantly improving performance and profitability across a company’s supply chain. They have a team of experienced consultants with a deep understanding of manufacturing and distribution across many industries. Group50 offers a wide range of consulting services, including:

    …Read More

    This entry was posted in Manufacturing and Distribution, on September 26, 2023
  • Group50® Supply Chain Consultants: Empowering Businesses through Expertise
    By: Admin

    In an increasingly interconnected world, efficient supply chain management has become the backbone of successful businesses. Whether you operate in the realm of manufacturing, retail, or services, optimizing your supply chain is paramount to sustaining a competitive edge.

    What is Supply Chain Consulting and What do Supply Chain Consultants do?

    Supply chains are generally defined as encompassing all value-added activities that create and sustain a product or service through post sale end of life. Optimizing this complexity often requires subject matter experts that the company doesn’t have on staff. This is where Group50 Supply Chain Consultants step in, providing subject matter experts who have invaluable insights and strategies to enhance supply chain performance. In this comprehensive article, we will delve into Group50’s expertise, focusing on five key aspects: supply chain management, cost reduction, strategies to fix broken supply chains, globality and technologies that can transform your business.

    …Read More

    This entry was posted in Manufacturing and Distribution, Supply Chain Optimization, on September 20, 2023
  • Manufacturing – Process Value Stream Case Study
    1. Identified $4.9M in process improvement savings, a 17% productivity improvement
    2. Increased throughput between 25 and 100%
    3. Increased First Pass Yields between 15 and 60%
    4. Redesigned multiple workstations and processes …Read More
    This entry was posted in Case Studies, Continuous Improvement, Manufacturing and Distribution, Value stream mapping, on January 26, 2023
  • Supply Chain Strategy – Case Study
      1. Identified large growth opportunity in a downward market.
      2. Market study on how to differentiate in the market through supply chain.
      3. New business and supply chain strategies.
      4. Defined strategies for leveraging installed base.

    …Read More

    This entry was posted in Case Studies, Manufacturing and Distribution, Strategy 5.0, Supply Chain Hierarchy of Needs, Supply Chain Optimization, on January 24, 2023
  • Streamlining Operations in Preparation for the FUTURE

    Question: Does your company have an opportunity to streamline business processes and staffing?

    Answer: Every company has the opportunity to streamline business processes and staffing, regardless of what the economy is doing.

    In every business we have worked with over the last 20 years, …Read More

    This entry was posted in Cost Takeout, Manufacturing and Distribution, Organizational Development, Value stream mapping, on December 14, 2022
  • Objectively Picking The Right Manufacturing Location
    Is picking the right manufacturing location purely an objective exercise or is it subjective as well? The answer is yes to both. The objective side clearly affects your P&L, while the subjective side effects the risk to your P&L. In choosing the right manufacturing location it is important to do the analysis with 4 key objectives in mind. They are as follows: …Read More
    This entry was posted in Manufacturing and Distribution, Mexico, Supply Chain Optimization, Total Cost of Ownership, Weekend Thought, on August 11, 2022
  • What is the Business Hierarchy of Needs®?

    In Group50’s early days, we were working with the model shown in the picture to the left when we were doing strategic planning work.  It was simple, to the point and easy to talk about.  None of our clients were totally convinced that this image told the entire story.  It was missing a lot of information and only told the story of getting prepared to implement a company’s strategy.  This graphic didn’t include two key elements: …Read More

    This entry was posted in Business Hierarchy of Needs®, Manufacturing and Distribution, Strategy 5.0, on February 26, 2022
  • Five Things You Need To Do To Drive Continuous Improvement – Introduction

     

    Drive Business Success with a High-Impact Continuous Improvement Program

     

    Turn Change into Competitive Advantage

    Change is inevitable—how you respond determines your success.

    Every business must continuously evolve its strategies, processes, tools, and workforce skills to stay ahead of the competition. But without a well-structured Continuous Improvement program, change can be chaotic, ineffective, or even damaging.

    Continuous ImprovementAt Group50® Consulting, we don’t just help companies implement Continuous Improvement—we align it with your business strategy to create lasting competitive advantage. Whether you’re launching, revitalizing, or expanding a Continuous Improvement program, we provide the framework, tools, and expertise to ensure measurable success.

    The 5 Key Elements of a Successful Continuous Improvement Program

    To ensure sustainability and impact, your Continuous Improvement program must include:

    1. Align Continuous Improvement with Strategic Objectives

    • Continuous Improvement should never be a standalone initiative—it must drive real business results. Successful programs:
    • Directly impact key business goals and the company’s Most Important Goal (MIG).
    • Focus on high-visibility, high-impact projects that build momentum and credibility.
    • Use strategic objectives and Group50’s Business Hierarchy of Needs® to guide priorities.

    2. Start Small—Then Scale for Maximum Impact

    • Many companies fail because they try to tackle too much too soon. Instead, we help you:
    • Begin with targeted projects that address critical strategic and operational gaps.
    • Leverage process owners and key influencers to drive change across all departments.
    • Use Value Stream Mapping and Plan-Do-Check-Adjust (PDCA) for quick wins and measurable progress.

    3. Build a Culture of Strategic Execution

    • Continuous Improvement isn’t just about tools—it’s about people and culture. Sustainable success requires:
    • Clear communication of mission, vision, and values to align the organization.
    • Continuous training and leadership development to empower employees.
    • Engagement at every level—from executives to frontline employees.

    4. Use the Right Tools—at the Right Time

    • Relying on a single improvement methodology limits results. We blend the best techniques to fit your unique needs:
    • Six Sigma for data-driven problem solving.
    • Lean & Kaizen for rapid, sustainable efficiency gains.
    • Value Stream Mapping & Business Process Reengineering for holistic process transformation.
    • Just-in-Time (JIT) training to ensure learning is applied immediately.

    5. Focus on Data—Not Just Gut Feelings

    • Forget “That’s how we’ve always done it.” Successful Continuous Improvement programs:
    • Use hard data and measurable KPIs to justify projects.
    • Hold teams accountable for results with clear metrics.
    • Create a culture of disciplined decision-making, ensuring every initiative moves the strategic needle.

    Where Does Your Company Stand?

    Before launching or expanding a Continuous Improvement program, assess where you are today:

    Strategic gaps – Are your business goals aligned with your current capabilities?

    Operational gaps – Are inefficiencies and bottlenecks slowing you down?

    Organizational gaps – Do employees have the skills, tools, and leadership support to drive change?

    At Group50®, we use the Business Hierarchy of Needs® framework to pinpoint these gaps and create a tailored roadmap for success.

    How Group50® Helps You Build & Sustain Continuous Improvement

    Our process ensures your program delivers real results and becomes embedded in your company culture:

    Continuous Improvement Assessment – Identify operating challenges and opportunities for impact.

    Organizational Assessment – Ensure the right structure and skillsets are in place.

    Building the Business Case – Develop a data-backed plan with clear objectives, expected outcomes, and ROI.

    Planning & Implementation – Develop project roadmaps, training strategies, and execution plans.

    Sustaining the Program – Integrate Continuous Improvement into the company’s DNA to drive long-term success.

    Need Master Black Belt training? Group50®’s specialized training program helps your organization build in-house Continuous Improvement expertise that moves the strategic needle.

    Why Many Programs Fail—And How You Can Avoid It

    Lack of executive support – Continuous Improvement must be driven from the top down.

    No clear alignment with strategy – If projects don’t move the business forward, leadership will lose interest.

    Failure to engage employees – Without buy-in, even the best programs won’t last.

    Poor planning and execution – A lack of structured methodology leads to wasted time and effort.

    With Group50®’s proven frameworks, expert facilitation, and structured approach, your company will avoid these pitfalls and achieve lasting success.

    Ready to Make Continuous Improvement a Competitive Advantage?

    A successful, sustainable Continuous Improvement program doesn’t just happen—it’s carefully planned, strategically executed, and continuously refined.

    📞 Call us today at +1 (626) 644-9746
    📩 Email us at info@group50.com

    Schedule a Meeting with our Subject Matter Expert

    Group50® – Helping Businesses Achieve Excellence, One Process at a Time.

     


     

    About the Author:  Jim Gitney is the CEO and Founder of Group50® Consulting, and author of “Strategy Realized – The Business Hierarchy of Needs®”, a book focused on the use of Continuous Improvement tools and frameworks for developing and implementing strategy (Clink on the picture to find out more about the book and acquire a copy).

    He works with companies to significantly improve their performance by leveraging peopleprocess and technology to implement a company’s strategic plan.  In 2013, he created Group50’s Business Hierarchy of Needs® change management framework, a fundamental operating guide to senior leadership teams, and was granted a trademark in 2015. He has held C-suite and Board positions in large and small manufacturing companies.

    He was a member of GE’s Quality Council, part of the team that developed and implemented Black & Decker’s global Total Quality Management (TQM) program, has led or participated in over 125 Kaizen events and is considered a subject matter expert in Continuous Improvement. Group50® consists of consultants from every functional discipline who have spent their careers in corporate America developing strategic plans and rolling up their shirt sleeves to get it done.

     

    This entry was posted in Business Hierarchy of Needs®, Business Transformation, Continuous Improvement, Driving Continuous Improvement Series, Global Initiatives, Manufacturing and Distribution, Organizational Development, Strategy 5.0, Supply Chain Optimization, Value stream mapping, on February 19, 2022

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