Market Effectiveness Assessment

Overview: The Market Effectiveness™ Assessment looks at how well a company defines, produces, manages, markets and sells its products. The focus of this assessment is the effectiveness of these interrelated processes with particular emphasis on these areas:

• Clearly articulated Business and Product Strategies
• Product and Portfolio Management
• Product Development
• Marketing Effectiveness
• Sales Effectiveness
• Customer Service
• OMNI Channel Strategies

Length of Assessment: Three or more days depending on the size of the business, the number of product portfolios and the number of locations

Business Assessment Process: Consists of 4 steps that are done both on-site and offsite.

• Review of strategies and value propositions
• Interviews with top members of management
• Product Lifecycle management and Lifecycle Revenue models
• Review of product development process
• Functional reviews for each critical function
• Customer Service Workflows
• Sales workflows – Tools and Approaches

Expected Results: We will provide a Market Effectiveness Assessment Report which addresses the following:

• Overall performance of the company in defining, developing and delivering products and services to its defined markets
• How well product portfolios are managed as well as the product management strategies utilized inside the company
• The effectiveness of the Product Development Process
• The Utilization of Key Performance Indicators in assessing performance
• How well Marketing is doing in providing support for Customers, Sales and Communications
• Sales force effectiveness, structure, compensation practices and performance

For more information about our Market Effectiveness Assessment, or scheduling contact:

Group50® Market Effectiveness Consulting Los Angeles, CA (909) 949-9083 or, request more information here, or, send an email to info@group50.com.