Market Effectiveness Assessment
Overview: The Market Effectiveness™ Assessment looks at how well a company defines, produces, manages, markets and sells its products. The focus of this assessment is the effectiveness of these interrelated processes with particular emphasis on these areas:
- Clearly articulated Business and Product Strategies
- Product and Portfolio Management
- Product Development
- Marketing Effectiveness
- Sales Effectiveness
- Customer Service
- OMNI Channel Strategies
Length of Assessment: Three or more days depending on the size of the business, the number of product portfolios and the number of locations
Business Assessment Process: Consists of 4 steps that are done both on-site and offsite.
- Review of strategies and value propositions
- Interviews with top members of management
- Product Lifecycle management and Lifecycle Revenue models
- Review of product development process
- Functional reviews for each critical function
- Customer Service Workflows
- Sales workflows – Tools and Approaches
Expected Results: We will provide a Market Effectiveness Assessment Report which addresses the following:
- Overall performance of the company in defining, developing and delivering products and services to its defined markets
- How well product portfolios are managed as well as the product management strategies utilized inside the company
- The effectiveness of the Product Development Process
- The Utilization of Key Performance Indicators in assessing performance
- How well Marketing is doing in providing support for Customers, Sales and Communications
- Sales force effectiveness, structure, compensation practices and performance
For more information about our Market Effectiveness Assessment, or scheduling contact:
Group50® Market Effectiveness Consulting Los Angeles, CA (909) 949-9083 or, request more information here, or, send an email to info@group50.com.
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