Strategy Realized – The Business Hierarchy of Needs® – Turning Strategy Into Results

by Jim Gitney, CEO of Group50® Consulting



About the Author


Jim Gitney has over 45 years of operating experience in corporate America and as the CEO of Group50® Consulting. He learned his trade with companies such as GE, Stanley Black & Decker, Sunbeam and over 200 clients ranging from startups to multibillion dollar publicly traded companies during the last 18 years of consulting. He has held positions in leadership his entire career. He has been on boards of directors, in the C-suite and managed manufacturing, marketing, engineering, quality and a host of other functional organizations. During that time, he always saw that a lack of strategic alignment and agreement throughout the organizations he worked with as well as poorly executed technology and business processes were always the common denominator. Jim created the Business Hierarchy of Needs® in 2013 and has used it as the framework for designing and implementing strategy with great success since then. Strategy Realized – The Business Hierarchy of Needs® is his effort to collect the key learnings from the last 45 years and share them with you as a step-by-step process for turning strategy to results.


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Author’s Notes:

During my 45 years of corporate and consulting experience with companies ranging from start-ups to Fortune 50, I have learned what to do and what should never be done from some of the best and worst leaders. I have seen many strategies fail due to poor execution. Because of those experiences, I created the Business Hierarchy of Needs® in 2013 as an integrated system for developing and implementing strategy. It is the basis for all the work we do at Group50® Consulting. I have often thought to myself, “I wish I knew this 30-40 years ago.” If I had this framework for creating a strong strategic foundation, building the bridge between strategy and results (people and organizations), and a proper implementation approach during my career the results would have been much greater and things a lot easier. I am sharing with readers many examples of my experiences and perspectives on these topics.

Every business does the twenty-nine elements of the Business Hierarchy of Needs® to some degree, but those that do not do it in an integrated fashion don’t properly engage their employees. This book walks you through a proven step by step process for turning strategy into results in today’s business environment. It works for any industry or business type. It does not matter if you are a board member, senior leader, individual contributor, lead a team or function, or a Gen Xer just starting out, this book is for you. It will give you the ability to ask more probing and insightful questions as well as make better decisions. It will also help your company avoid Anti-Strategy and move to a Culture of Strategic Execution™. I hope you enjoy the read!


Paul Falcone, Author, The Paul Falcone Workplace Leadership Series (HarperCollins Leadership)

“Strategy Realized—The Business Hierarchy of Needs® is an amazing contribution to the body of knowledge surrounding strategic leadership and effective business management. Jim Gitney’s approach to sharing leadership wisdom focuses on sharing relatable stories, providing case studies with name-brand companies, and presenting concrete examples that keep the content “real and relevant.” Strategy Realized maps out steps that are clear and unambiguous, which makes following its recommendations that much easier and practical. No MBAs or Ph.D.’s necessary for success with his book—simply an intense interest in increasing your business’s effectiveness and profitability and a healthy curiosity to learn from a master! Companies that use the Business Hierarchy of Needs® framework can expect significantly better stakeholder alignment, engagement and results.”


Ramona Petersen – SVP Human Resources

“Thank you for the privilege of reading “Strategy Realized – The Business Hierarchy of Needs® – Turning Strategy Into Results”.  It is quite good.  I found it concise, well-written and very logical. It was an easy read, and I couldn’t put it down. I have identified many things I want to use in my business.  I believe that I, and many others could implement this framework. I am excited about the possibilities with your approach to creating and implementing strategy as well as achieving much better stakeholder engagement.”

Doug Downing – Chief Operating Officer

“I had the opportunity to pre-read Jim Gitney’s soon to be released book “Strategy Realized – The Business Hierarchy of Needs®”. It was a very enjoyable read and one that anyone in business should consider. It spells out a proven effective approach to grow and improve any business regardless of industry. I have personally had the pleasure of working with Jim and have seen first-hand how these proven strategies transform businesses. It can be applied to companies from startups to fortune 50. It is an essential tool in every businessperson’s toolbox. I would highly recommend not only reading this book but applying this approach as quickly as possible. You will not be disappointed.”

Chuck Sweet:  University COO

“Very nicely done.  It’s challenging sometimes to keep topics relevant through a long career and dynamic changes.  You have done this fabulously while incorporating current state as well (tech progression, DEI, Culture, etc.).  The format is also amazing – succinct and clear. All the charts and data are current and relevant. I found the examples to be solid. 

For those in the non-profit space, your presentation style is easily translated and your model fully applicable.    I appreciate you cutting the lessons down to concise points as I have also found that to be an effective communication tool to leadership, so the topic doesn’t overwhelm due to the sheer magnitude of strategic plan development.  I have to say, you have given away your secret sauce.  What a pleasure it was to read!” 

Janet Boydell – Author of “You Aren’t the Person I Hired” and “A Hire Connection”

“I think your book and content is brilliant and will be greatly received. You succinctly identify typical issues that companies face, and you bring an outstanding process to assist them in achieving future success.”

 Claudio Miers – Managing Director, Pitcairn Partners

“My first comment is that, as someone read the book intently, this person would feel pretty confident to embrace the development and implementation of a business strategy on their own… Just following the recipe! Your work is thorough, meticulous, methodical, and is based in real world experiences. This makes it super valuable and reliable.”

 Bruce Dougan – CHRO/VP Human Resources

“Having worked with Global Fortune 50 Corporations and many smaller companies, it is easy to see who gets this right and who needs help.  Jim’s book “Strategy Realized: The Business Hierarchy of Needs®” can serve as a “workbook” on how to consistently deliver strategic results.”

BethAnn Roberts – Managing Partner BestWork USA

 “Loved the MIG (Most Important Goal) concept, which is so much more difficult to get leaders to get to the ONE! This is a great resource guide, and I would gladly offer it to my clients.” 

Jim Shepherd – CEO Templar Global

“Excellent read. I think this has legs and would be useful not only as a framework for executives working on their strategic plan but also as a framework for consultants to develop a prescriptive approach to strategy development and implementation. The Business Hierarchy of Needs® is a tool for providing a common ground to discuss gaps in a company’s strategic plan with their actual implementation and then utilizing that analysis to develop corrective actions to return to the correct path for achieving the MIG. This is the secret sauce in a successful strategic planning consulting project. This book fills a need and provides a new way to analyze and improve a strategic planning imitative within an organization. It also provides a logical framework for developing a strategic plan from the start and is relevant in today’s market for all types of businesses”


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