Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is (more…)

Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and Business to Business (B2B). This article outlines (more…)

Having a business strategy is important, but if it is not communicated properly and all stakeholders aren’t engaged, then what is the point?

In this podcast, Craig Smith and I discuss strategic intent in his podcast, The Big Picture People and how to use Strategy Realized – The Business Hierarchy of Needs® as a communication and engagement vehicle. I hope you enjoy it. If you want to find out more about applying the Business Hierarchy of Needs® to your business and significantly improve your strategic results, feel free to send a note to info@group50.com or request more information here.

With the recent downturn in productivity across corporate America and the significant increase in remote work, Host Andrew Bartolotta sits down with Jim Gitney, CEO of Group50 Consulting and author of Strategy Realized – The Business Hierarchy of Needs, where Jim discusses ways to significantly increase employee engagement in the development and implementation of business strategy through his patented framework. (more…)

If you’ve ever had a strategic initiative fail at your organization and thought to yourself, “What am I doing wrong as a leader?” this episode is for you. The truth is, most leaders end up with several failed strategies under their belt. The trick is to stop making the same mistakes and lean into some best practices for strategic planning that actually work. There’s no one better to teach leaders how to build that foundation and grow through strategy than our latest guest. Jim Gitney, the Founder and CEO of Group50® Consulting has 45 years of corporate and consulting experience working with over 200 companies in guiding them toward double-digit top line and bottom line growth. Listen to the full conversation for more on the top mistakes business owners make when it comes to successful strategic initiatives, what the “Business Hierarchy of Needs®” is (and what CEOs can learn from it), the downsides of having too many goals, how to align compensation structures in a way that encourages forward motion on your strategic initiatives, and much more. Here’s a Glimpse of What You’ll Learn: (more…)

Jim Gitney joins our host, Diane Helbig, to share his thoughts around the importance of fully engaging all stakeholders in the implementation of strategy through the use of the Business Hierarchy of Needs framework as well as developing and implementing strategy based on one – Most Important Goal (MIG) (more…)

• Development of one Most Important Goal
• Creation of business strategies to support it
• Full engagement of stakeholders
• Application of Value Stream Mapping to close operating and strategic gaps
• Identification of an increase of $105M in Enterprise Value

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As consultants and advisors our mission is to provide services to our clients that help them resolve issues in their business, positively impact their business performance and improve their corporate Culture. By taking a holistic view, we can increase the breadth of our services which will increase both short term and long-term revenues. Often, it isn’t obvious to us what the potential broader impact of our work is, or how our services can be broadened to have a greater impact. By considering the elements of the Business Hierarchy of Needs^®, we can optimize our efforts with laser sharp focus on fixing client issues, improving client performance, and increasing the scope of our work. The Business Hierarchy of Needs^®, a change management framework shown below,
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Is picking the right manufacturing location purely an objective exercise or is it subjective as well? The answer is yes to both. The objective side clearly affects your P&L, while the subjective side effects the risk to your P&L. In choosing the right manufacturing location it is important to do the analysis with 4 key objectives in mind. They are as follows: (more…)

How many different strategic frameworks are there? Probably as many as there are consultants. Most are difficult to explain to leadership, and they are impossible to explain to everyone else. While the development of a business strategy can be complex, the focus of the Group50® Where to Play and How to Win strategic planning framework provides a solution to this problem by keeping it simple: (more…)