Market Effectiveness™ is a series of cross functional business processes that need to be well managed and orchestrated. Market Effectiveness is akin to the supply chain and poor performance at either of these will result in bad business performance.

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Ever since software-as-a-service (SaaS) entered the picture several years ago, huge leaps have been made in how businesses leverage technology. Not just from an IT perspective, but from an operational and strategic perspective as well. Along with this trend came the explosion of acronyms such as CRM, CMS, ERP, and others which are now common terms used among marketing, sales and IT departments worldwide.

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Entrepreneurs are wired differently than most, often “painting outside the lines,” seeing things others don’t. But their vision, creativity and drive can come with a cost. They under manage and most don’t manage their companies or themselves well.

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Anti-Strategy is an interesting phenomenon. Have you ever wondered why someone in the company, a peer, a direct report or even the boss has done something that just didn’t make sense? Maybe it was reorganization, a change in product direction, adding new people that should be in other organizations, or worse yet, done nothing? Of course you have. You are probably guilty of it yourself, although you may not realize it or don’t want to admit it. Smart, successful and highly compensated people often do things that don’t seem to fit or support the program or your perspective of the direction of the company.

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If your Strategic Execution™ is hit-and-miss, you are not alone—only 10% of all companies execute well to their strategies. There are lots of contributors to companies’ poor execution to strategy, but one that holds many back is organizational readiness. The Tampa Bay Buccaneers NFL football team set a record for pro sports futility in its first two years—26 consecutive losses in 1976 and 1977. At a press conference after the record-breaking 20^th loss the late John McKay, then the Buccaneer’s coach, was asked, “Coach, how do you feel about your team’s execution?” McKay quipped, (more…)

Unless your compensation strategies are tied to your business strategies, you shouldn’t expect effective strategic execution, an organization that is properly focused and great results. Compensation practices are a key element of how you manage, engage and motivate your employees. NOW is the time to assess the effectiveness of your compensation systems. Ask yourself; (more…)

There are lots of reasons why failure in Strategic Execution™ is so common and why only 10% of all companies execute their strategic plans effectively. Many companies do strategic planning, and may even have a well-documented process. However, the process itself has become a hollow drill—a once-a-year exercise to get a financial plan to the bank and pacify the board—instead of a meaningful way to assess the business and set a meaningful course. As well, many (more…)

An accountable culture is healthy and sustains strong performance.

Your corporate strategy is as critical to success, as is your organization’s Strategic Execution^TM. However, the level of accountability determines whether strategic gains are sustained or not. An accountable culture features extensive employee self-management enabled by related tools, key performance indicators (KPI’s) (more…)

Understanding and being understood are among the most basic needs of all people. The same is true for businesses wishing to execute well, adapt to change, and effectively execute the company’s strategy. A common business language aligns a company’s operating organization and connects it with senior leaders and other key stakeholders. Further, a common, performance-based language helps avoid (more…)

Many companies have a strategic plan and ALL companies have a culture. If strategy and culture aren’t integrated, you ARE UNDER-DELIVERING! Is your company poised to Deliver a Culture of Stretegic Execution? If you ask a business leader about their Strategic Plan, the typical response is… “It’s around here somewhere,just let me look.” They believe a Strategic Planning Process is expensive; costing time, resources, and promises. A scalable and sustainable Strategic Execution Process is even more time consuming and costly. Many companies fail to deliver the results and promises contained within their Strategic Plan and that’s usually a Culture issue. (more…)