Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is …Read More

Staying competitive and relevant are two key issues on the minds of senior leaders and boards of directors. The rapid evolution of technology plays a pivotal role in addressing these two issues. To successfully navigate the digital landscape, leadership teams turn to digital technology consulting firms like Group50^® Consulting. They do so to …Read More

Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and Business to Business (B2B). This article outlines …Read More

In the spirit of Thanksgiving, I am grateful to Dave Bookbinder for having me on his podcast: “Behind the Numbers” to discuss my book, but more importantly to discuss a simple approach to developing and implementing business strategy, which has yielded great results in dozens of companies over the last 10 years. Even if you have a strategic planning and implementation process …Read More

Having a business strategy is important, but if it is not communicated properly and all stakeholders aren’t engaged, then what is the point?

In this podcast, Craig Smith and I discuss strategic intent in his podcast, The Big Picture People and how to use Strategy Realized – The Business Hierarchy of Needs® as a communication and engagement vehicle. I hope you enjoy it. If you want to find out more about applying the Business Hierarchy of Needs® to your business and significantly improve your strategic results, feel free to send a note to info@group50.com or request more information here.

With the recent downturn in productivity across corporate America and the significant increase in remote work, Host Andrew Bartolotta sits down with Jim Gitney, CEO of Group50 Consulting and author of Strategy Realized – The Business Hierarchy of Needs, where Jim discusses ways to significantly increase employee engagement in the development and implementation of business strategy through his patented framework. …Read More

If you’ve ever had a strategic initiative fail at your organization and thought to yourself, “What am I doing wrong as a leader?” this episode is for you. The truth is, most leaders end up with several failed strategies under their belt. The trick is to stop making the same mistakes and lean into some best practices for strategic planning that actually work. There’s no one better to teach leaders how to build that foundation and grow through strategy than our latest guest. Jim Gitney, the Founder and CEO of Group50® Consulting has 45 years of corporate and consulting experience working with over 200 companies in guiding them toward double-digit top line and bottom line growth. Listen to the full conversation for more on the top mistakes business owners make when it comes to successful strategic initiatives, what the “Business Hierarchy of Needs®” is (and what CEOs can learn from it), the downsides of having too many goals, how to align compensation structures in a way that encourages forward motion on your strategic initiatives, and much more. Here’s a Glimpse of What You’ll Learn: …Read More

• Productivity is down over the last two years and continuing to decline.

• 66% of employees do not feel engaged.

• 80% of strategies don’t realize their intended value.

• 60% of CEO’s don’t believe their team does a good job of implementing strategy.

These are compelling numbers that all business leaders should take note of. These numbers are worse today with the significant shift to remote work in the post pandemic workforce. Are these numbers a result of poor strategic plans? In some cases, yes, but in the majority of cases, it is the result of a poor implementation and engagement processes. During my 45-year career, I have seen that poor implementation is because of a lack of focus on people and organization – the bridge between strategy and results. …Read More

Jim Gitney joins our host, Diane Helbig, to share his thoughts around the importance of fully engaging all stakeholders in the implementation of strategy through the use of the Business Hierarchy of Needs framework as well as developing and implementing strategy based on one – Most Important Goal (MIG) …Read More

• Development of one Most Important Goal
• Creation of business strategies to support it
• Full engagement of stakeholders
• Application of Value Stream Mapping to close operating and strategic gaps
• Identification of an increase of $105M in Enterprise Value

…Read More