In an article I wrote about writing your company’s chapter on 2016, I asked if your view was optimistic or pessimistic. The first couple of weeks of 2016 should have reigned in all of the optimists, unless you are one of the lucky few who have a business that is absolutely bullet proof, or you have completely forgotten what an economic downturn is like.It is already here. All of the companies and countries whose fortunes are tied to oil have cut back their capital spending by as much as 80%. In the United States alone, that amounts to over $90 billion in reduced spending in 2015 and the worst isn’t over. Middle Eastern companies have reduced their spending by similar amounts. Not included in that is Continue reading Preparing for an Economic Downturn