Market Effectiveness – Marketing That Doesn’t Erode Your Profit Margins

By many accounts, the 2020 COVID-19 pandemic has peaked and is slowing down. And while there is still some time before stay-at-home orders are lifted and non-essential businesses are allowed to reopen nationwide, there is an end in sight. It has been a very difficult time for businesses and individuals; the repercussions of the event will …Read More

All of our clients are having OMNI channel discussions these days. Why? Because OMNI Channel is the front end of the supply chain and has a significant impact on supply chain optimization. These discussions are fraught with a lot of misunderstanding of what OMNI channel is and how it supports the company’s Market Effectiveness.  Googling OMNI Channel delivers …Read More

We have spoken to many senior leaders who are frustrated with their product development processes and who believe that despite their best efforts, most products move forward because of “gut feel” rather than a detailed and consistent market assessment. Developing solid rationale and requiring a business case that includes an appropriate market assessment should be a requirement for advancing a new product or service concept to market. The business case, and its market assessment section, …Read More

There are multiple business and workforce trends occurring that are affecting every business, large and small, in every industry that will require senior leaders to rethink how they acquire, utilize and manage a workforce that consists of employees, temps and contractors.  The following trends have a greater impact on middle market companies. …Read More

‘Anything that won’t sell, I don’t want to invent.’ – Thomas Alva Edison

Not only did Edison distinguish himself through his technical acumen and limitless perseverance, but as this quote suggests he also possessed rare common sense and a willingness to step into his customer’s shoes.  Many of his contemporaries …Read More

Every leadership team should be asking questions about their social networking strategy. They wonder how Twitter, LinkedIn, Facebook, Google Plus, CRM, Sales Force, Customer Portals, Websites, Blogs and other platforms can be utilized for business development purposes. We have been developing those thoughts at Group50 for the last 14+ years.  We have spoken with hundreds of companies, and have found a wide disparity between their efforts and the type of business they are in. Although not a formal study, our general findings are as follows: …Read More

Successful enterprises across the globe have leveraged on the vast experience, in-depth knowledge and understanding of a strategic planning consultant that is capable of working with senior leadership on strategic execution: been there, done that.  This effort is a cornerstone of gaining competitive advantage and thriving in highly competitive marketplaces. An effective strategic execution program facilitated by an experience strategic planning consultant helps …Read More