What is Performance Management?

An interesting question… Neither Wikipedia nor Dictionary.com has a definition for “Performance Management,” but Google it, and you get 124 million results! Many companies are in the same boat.

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What is all this hype about Management vs. Leadership? Everyday we are bombarded with information on the differences between them, the benefit of one over the other and the necessity to be great at both. Everyone wants to be known as the “great leader,” but does anyone want to be known as a great manager and what happens if you drop the management ball?

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Market Effectiveness™ is a series of cross functional business processes that need to be well managed and orchestrated. Market Effectiveness is akin to the supply chain and poor performance at either of these will result in bad business performance.

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