Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is …Read More

Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and Business to Business (B2B). This article outlines …Read More

The concept of “system selling” is applicable to all products and services. System selling extends the lifecycle revenue of products and services. The wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in OMNI channel strategies, product management and the Product Lifecycle Revenue Model. Why? …Read More

We recently published a blog on Virtual Strategic Planning and have received many inquiries from readers for more information.  We believe that getting your strategic plan right for 2021 and beyond is the most important thing a company can do.  Because of that we have decided to offer our strategic planning playbook free to anyone who requests it.  If you want a copy, send us a request to info@group50.com or request it here. …Read More

The majority of our consulting work has been virtual and like everyone else we have adapted by developing a virtual strategic planning and strategic execution process. To us and our clients, this remote workforce thing has not been as bad as people feared. Many leaders believe that employees are more productive when working from home and several companies are reducing office space and headcount because of it – one part of their strategic plan. They all agree that executing strategy has presented more challenges because …Read More

We have spoken to many senior leaders who are frustrated with their product development processes and who believe that despite their best efforts, most products move forward because of “gut feel” rather than a detailed and consistent market assessment. Developing solid rationale and requiring a business case that includes an appropriate market assessment should be a requirement for advancing a new product or service concept to market. The business case, and its market assessment section, …Read More

It doesn’t matter what size your company is or what industry you are in. Every company is challenged with delivering a Known Good Product or Service  Let’s face it, companies are only about offering products and services. When working with clients, I often ask their definition of a Known Good Product and am usually surprised by their inability to give me a good answer. They often say that it is a function of cost or quality or customer satisfaction or profitability, but I typically never hear them say …Read More

I was recently working with a division of a $1B company who was having problems with the introduction of a highly engineered product in a foreign country. They were struggling with manufacturing a complex component in a new product that was introducing a disruptive technology.

They recognized that this new product introduction was complex and that successfully introducing this product was the basis for their Market Effectiveness. They knew that that new product introduction programs typically generate their highest sales and profit margins in the fist 12 months after implementation. Disruptive product programs that are poorly implemented …Read More