The concept of “system selling” is applicable to all products and services. System selling extends the lifecycle revenue of products and services. The wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in OMNI channel strategies, product management and the Product Lifecycle Revenue Model. Why? …Read MoreThis entry was posted in Manufacturing and Distribution, Market Effectiveness, Product Development, Strategic Execution, on April 25, 2021
We recently published a blog on Virtual Strategic Planning and have received many inquiries from readers for more information. We believe that getting your strategic plan right for 2021 and beyond is the most important thing a company can do. Because of that we have decided to offer our strategic planning playbook free to anyone who requests it. If you want a copy, send us a request to firstname.lastname@example.org or request it here. …Read MoreThis entry was posted in Anti-Strategy, Exit Planning and Transition, M&A, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Playbooks, Product Development, Strategic Execution, on November 20, 2020
The majority of our consulting work has been virtual and like everyone else we have adapted by developing a virtual strategic planning and strategic execution process. To us and our clients, this remote workforce thing has not been as bad as people feared. Many leaders believe that employees are more productive when working from home and several companies are reducing office space and headcount because of it – one part of their strategic plan. They all agree that executing strategy has presented more challenges because …Read MoreThis entry was posted in Business Transformation, Global Initiatives, M&A, Manufacturing and Distribution, Market Effectiveness, Organizational Development, Product Development, Strategic Execution, Supply Chain Optimization, on September 30, 2020
We have spoken to many senior leaders who are frustrated with their product development processes and who believe that despite their best efforts, most products move forward because of “gut feel” rather than a detailed and consistent market assessment. Developing solid rationale and requiring a business case that includes an appropriate market assessment should be a requirement for advancing a new product or service concept to market. The business case, and its market assessment section, …Read MoreThis entry was posted in Market Effectiveness, Product Development, on October 11, 2017
It doesn’t matter what size your company is or what industry you are in. Every company is challenged with delivering a Known Good Product or Service Let’s face it, companies are only about offering products and services. When working with clients, I often ask their definition of a Known Good Product and am usually surprised by their inability to give me a good answer. They often say that it is a function of cost or quality or customer satisfaction or profitability, but I typically never hear them say …Read MoreThis entry was posted in Manufacturing and Distribution, Product Development, Strategic Execution, Total Cost of Ownership, Weekend Thought, on December 13, 2015
I was recently working with a division of a $1B company who was having problems with the introduction of a highly engineered product in a foreign country. They were struggling with manufacturing a complex component in a new product that was introducing a disruptive technology.
They recognized that this new product introduction was complex and that successfully introducing this product was the basis for their Market Effectiveness. They knew that that new product introduction programs typically generate their highest sales and profit margins in the fist 12 months after implementation. Disruptive product programs that are poorly implemented …Read MoreThis entry was posted in Manufacturing and Distribution, Market Effectiveness, Product Development, Strategic Execution, Weekend Thought, on October 17, 2015
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