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When Should A Company Adopt Mass Customization

    When Should A Company Adopt Mass Customization

    canstockphoto6964155An executive once asked “at what revenue level does it make sense to adopt mass customization to improve business execution?” From the perspective of manufacturing products, it is one thing to be a “customizer” and quite another to be a “mass customizer.” Here’s how business leaders need to think about this issue.

    It is possible to produce customized products with inefficiencies that only grow as Continue reading When Should A Company Adopt Mass Customization