Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

  • Market Effectiveness – The 12 Critical Marketing and Sales Software Systems

    Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is …Read More

  • Supply Chain Strategy – Case Study
      1. Identified large growth opportunity in a downward market.
      2. Market study on how to differentiate in the market through supply chain.
      3. New business and supply chain strategies.
      4. Defined strategies for leveraging installed base.

    …Read More

  • Navigating Growth Through an Inflection Point

    We recently worked on a project that required the integration of two $30M companies. Both had grown to this size in a short period of time and had systems that supported their individual sizes relatively well. When the two were combined, they pushed across an inflection point. An inflections point is when a company’s systems, business processes and organization structure are struggling to support the size of the company and are incapable of supporting future growth to the next inflection point. …Read More

  • World Class Manufacturing and Distribution – Wrap Technologies – Group50
    The Group50 team and I are very proud of working with Wrap Technologies (WRTC) to design and implement a world class manufacturing and supply chain infrastructure for their BolaWrap 100 restraint device which significantly reduces the force required to subdue suspects – taking the brutality out of apprehending suspects and making policing safer. In this project, we worked with the WRAP team to implement their technology backbone, create their supply chain operating and management systems and design their manufacturing facilities and production cells. Made in America from the ground up. Seldom do we get this type of opportunity and we are focused on implementing more manufacturing in America.
    …Read More
  • What is OMNI Channel? – Where Does It Fit?

    All of our clients are having OMNI channel discussions these days. Why? Because OMNI Channel is the front end of the supply chain and has a significant impact on supply chain optimization. These discussions are fraught with a lot of misunderstanding of what OMNI channel is and how it supports the company’s Market Effectiveness.  Googling OMNI Channel delivers …Read More

  • The Internet of Things – IoT : Making sense of Its Components
    The phrase “Internet of Things (IoT)” or “Internet of Everything (IoE)” and its application to manufacturing and distribution does not bring to mind a concrete set of images or business approach to most senior executives.  In fact, the opposite is true, …Read More
  • Digital Supply Chain Technology …… Are you leveraging it to the fullest?

    “The world is a supply chain, every company has one and its backbone is technology.”

    We just finished supply chain optimization projects for two middle market CPG companies. In one of the projects, we created programs that will reduce inventory by $15M and annual operating costs by $2.5M (You can read the case study here). …Read More

  • Digital Technology as a Strategic Asset

    Companies today increasingly recognize Digital Technology and IT infrastructure as a strategic asset that provides companies with the ability to effectively compete in its’ marketplace – an observation underscored by the Nash KPMG 2017 CIO Survey finding that CIOs sit on 62% of executive boards as opposed to 38% in 2005.  While their relative importance varies slightly from year to year, the C-Suite charter for Digital Technology consistently features the following items: …Read More

  • Developing an IoT strategy for your business

    Most companies are struggling to identify the value of IoT (Internet of Things) and Blockchain in their business. That is partly due to the relationship between Strategy and IoT. While there is a need to have an IoT strategy, it needs to be a subset of the ultimate business strategy. IoT is an enabling technology that allows the business to rethink it strategy, how it goes to market and the product road (goods and services) that IoT enables.  As a result, …Read More

  • Opening Doors to the Internet of Everything ( IoE ) in Healthcare

    The explosion of smart devices, analytics engines, big data, and internet connectivity have thrown open the doors to an incredible set of business opportunities in Healthcare.  Companies and institutions are recognizing that the Internet of Everything ( IoE ) has to be …Read More

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