Earlier this week, SanDisk announced its latest M&A deal: the acquisition of Fusion-IO. In the company’s press release, the CEO made the following statement:
With its fifth enterprise-focused acquisition since 2011, the Milpitas company known for selling memory cards to consumers and gadget manufacturers is officially “a one-stop shop” for enterprise customers as well, CEO Sanjay Mehrotra said Monday, which he believes will boost the company and demand for its products.
“I believe it will make the market grow faster and certainly accelerate SanDisk’s leadership position in enterprise storage.” Mehrotra said in an interview with this newspaper.?
Are these forward-looking statements hyperbole? For too many mergers, the zeal ends not long after an M&A deal is struck. Having suffered losses in the previous 5 quarters, Fusion-IO is wounded. Its depressed stock price made it an attractive acquisition but only if SanDisk can fix the Fusion-IO and position it to be accretive.
Here’s what shareholders want to understand:
- How will this acquisition “boost the company and demand for its products?”
- How is SanDisk going to “make the market grow faster” and “accelerate SanDisk’s leadership position in enterprise storage?”
- How will leadership ensure Fusion-IO isn’t a drag on earnings?
The challenge for any company acquiring another is to rapidly derive value. More often than not, M&A outcomes disappoint. One need only consider Motorola Mobility’s acquisition by Google and subsequent sale to Lenovo, HPs acquisition of PALM, Autonomy, etc. Major corporations fail to “get it right.”
Hope is not a strategy. Group50 has a track record of accelerating the time to value for mergers and acquisitions. We’d love to speak with you about how to achieve a better, faster result and help your company thrive.
About the Author:
David J. Gardner has over 30 years’ experience in the design and integration of innovative business process and information technology solutions for “start-up” through Fortune 50 companies. David has extensive experience helping companies implement mass customization (build-to-order, assemble-to-order and engineer-to-order), configuration and operations strategies and information technology integration. He has held management positions in Engineering, Manufacturing, Sales, Marketing, and Customer Service, Product Management and consulting.
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