Group50 Announces a Mid-Market Blockchain Working Group

Group50 Announces a Mid-Market Blockchain Working Group

By: Jim Gitney   |     September 16, 2018

Group50, Thinaër, Sweetbridge Alliance Network Form New Blockchain Working Group for Mid-Market Supply Chain Optimization and Liquidity

Combining solutions for blockchain data integration, secure IoT, and supply chain liquidity with industry best practices for blockchain platform delivery and implementation

(Upland, California, and Phoenix, Arizona | August 16, 2018): Group50, in conjunction with Thinaër and the Sweetbridge Alliance Network today announced the formation of a Supply Chain Optimization Working Group for the Middle Market. The group will explore combined use cases of solutions including Group50’s Scioebc™ platform to enable smart supply chain solutions with data that is secure, immutable and traceable, IoT protocols from Thinaër for secure tracking and location data input, and the Sweetbridge economic platform designed to free up value locked in assets, commerce and supply chains which comprise nearly two-thirds of the global economy.

According to a 2017 survey of 400 C-Level executives by the National Center for the Middle Market, middle market companies (with annual revenue between US $50 million and $2 billion) stand to benefit substantially from more collaborative relationships with customers and suppliers. Integrating the solutions and service offerings of the new working group will offer mid-sized businesses innovative supply chain solutions that level the playing field through easier implementation for faster time-to-value.

Jim Gitney, the CEO of Group50 said, “Earlier this year we elevated our supply chain subject matter expertise by adding Scioebc™, a plug-and-play blockchain solution for the supply chain built on an IoT platform called Thinaër. While Scioebc™ provides companies with the ability to quickly introduce a standardized blockchain solution to their end to end supply chain, the addition of the suite of Sweetbridge protocols is a critical part of realizing the vision of a robust economic platform for the global supply chain. Their blockchain-based protocol stack provides standardized solutions for liquidity, settlement, accounting and resource sharing. The marriage of these solutions are a game changer. We are very pleased to be part of the Alliance and join the working group.”

“At Thinaër, we have architected an Internet of Things platform to meet the unique device and data capture needs of middle-market businesses, to enable them to get up to speed fast,” said Bryan Merckling, CEO, THINaër. “We are working with the Scioebc platform and the team at Group50 to help deliver consistent processes, APIs and frameworks to enable customers to become productive quickly with a blockchain-ready source of IoT data. The output of this new Working Group with Sweetbridge Alliance should bring even more economic relevance for customers in this marketplace.”

“Middle market companies play an important role in the global supply chain, and our collaboration with the Scioebc platform will enable greater agility for this highly valuable market segment, relative to operational and economic advantages,” said Mac McGary, President, Sweetbridge Alliance Network. “Group50 brings an important point of view to Sweetbridge business customers with their successful track record of delivering new technology and services to meet the needs of middle market companies, and Thinaër’s IoT capabilities are a great fit for securing data input from any device for total transparency. We are delighted to be forming a Working Group with both of these companies within our Alliance ecosystem.”

The companies have agreed to work together to explore mid-market supply chain use cases, continue to discover and integrate new technology, and build best practices and standards for delivering distributed blockchain platforms that can securely meet the needs of middle-sized companies to improve supply chain transparency, unleash the value within assets in the supply chain, and improve order-to-cash performance with less risk.

Watch / listen / read the interview here.

Additional related media:

Group50 and Thinaër CEOs Gitney and Merckling were recently interviewed on the SweetTalk Alliance podcast, where they talked about blockchain, IoT and the needs of the middle-market supply chain, which can be heard or read here:

Inquiries can be directed to Group50 at, by calling (909) 949-9083 or by requesting more information here.  Group50 has formed a Blockchain and IoT Business Applications on LinkedIn which you can join at:  

About Sweetbridge

Sweetbridge is a new economy built for commerce that enhances the world’s current economies. Sweetbridge and its alliance partners offer a unique set of blockchain protocols, applications and crypto-economics to create an economy of opportunity for all participants. The goal of Sweetbridge is to transform brittle, industrial-era commerce through decentralized industry ecosystems that create a faster, fairer value exchange, unleash working capital, better utilize resources, and optimize talent for the benefit of all participants. For more information, follow Sweetbridge on Twitter @sweetbridgeinc or visit

About Group50®

Group50 Consulting, founded in 2004, works with middle market companies to leverage their investments in people, process and technology to significantly improve the efficiency and cost performance of their supply chains. Already subject matter experts in global supply chain consulting, Group50 has added Scioebc™, a supply chain focused blockchain solution powered by Thinaër, an IoT platform to its portfolio of goods and services. Group50 works with their clients in developing and implementing transformational strategies across their business. More information about the company can be found at

About Thinaër

Thinaër was founded in 2016 to provide the world with an easy and affordable way to track people, places and things. The Thinaër IoT platform leverages Bluetooth technology to generate new and unique actionable data at a fraction of the price of traditional solutions. Led by industry experts in healthcare, manufacturing and technology, Thinaër builds solutions that empower hospitals, manufacturers and enterprises to answer the most challenging questions never answered before. Thinaër is the first ever end-to-end solution to provide immediate ROI without disrupting existing workflows or overhauling existing systems. To learn more about Thinaër and The Internet of People, Places and Things, visit


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This entry was posted in Blockchain IoT, Business Transformation, Information Technology, Manufacturing and Distribution, Strategy 5.0, on September 16, 2018

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