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The Role of Marketing Automation in Process Improvement & Strategic Execution

    The Role of Marketing Automation in Process Improvement & Strategic Execution

    Ever sincFiresnape software-as-a-service (SaaS) entered the picture several years ago, huge leaps have been made in how businesses leverage technology. Not just from an IT perspective, but from an operational and strategic perspective as well. Along with this trend came the explosion of acronyms such as CRM, CMS, ERP, and others which are now common terms used among marketing, sales and IT departments worldwide.

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