In an industry where innovation is mandatory, Australian Financial Services provider CUSCAL needed a more effective way of taking their strategy out of PowerPoint, and into action.
The Bank had hundreds of employees spread across more than sixty business units, and their particular challenge was the alignment of broad business activities with the strategic plan.
You are the CEO of a small company that has a retail product with patent rights. A very large department store chain sends one of your company’s products to China and begins buying a knock off from a Chinese manufacturer. When confronted by the company, the buyer tells you: “Your problem is with the Chinese manufacturer, not me, sue them”. How do you protect your rights, against customers or manufacturers who have very deep pockets, without losing all of their business and spending a huge sum of money? Continue reading Case Study On Protecting A Company’s Intellectual Property
