The concept of “system selling” is applicable to all products and services. System selling extends the lifecycle revenue of products and services. The wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in OMNI channel strategies, product management and the Product Lifecycle Revenue Model. Why? (more…)

” Anti-Strategy ” is defined as result of the set of activities initiated by well-meaning people who don’t have a corporate strategy to guide their thinking. As you can imagine, without an overarching corporate strategy that properly focuses demand creation and the supply chain, a lot of decisions can be made that will sub optimize performance. If you think about (more…)

Performance Management is a critical part of a company’s business strategy. As shown in Level 2 of the Business Hierarchy of Needs®, performance management is the bridge between strategy and results. As we have spoken to senior executives around the United States, we have found that their perception of performance management is more tactical than strategic.  We have found that functional organizations also see performance management as a check the box activity. Most companies view “performance management” (more…)