“Anti-Strategy”: A Death Knell to the Supply Chain – Part III
” Anti-Strategy ” is defined as result of the set of activities initiated by well-meaning people who don’t have a corporate strategy to guide their thinking. As you can imagine, without an overarching corporate strategy that properly focuses demand creation and the supply chain, a lot of decisions can be made that will sub optimize performance. If you think about Continue reading “Anti-Strategy”: A Death Knell to the Supply Chain – Part III
The concept of “system selling” has been tossed around so much over the years that it has lost some meaning. However, the wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in 