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Don’t Sell Products, Sell Systems – The Product Lifecycle Revenue Model

    Don’t Sell Products, Sell Systems – The Product Lifecycle Revenue Model

    selling-systems-versus-productsThe concept of “system selling” has been tossed around so much over the years that it has lost some meaning. However, the wisdom of offering products and services that don’t stand alone, but which intimately fit into a greater system for the end user or client, continues to be sound and exploitable by marketers. It is a necessary element in product management and the Product Lifecycle Revenue Model. Why? Continue reading Don’t Sell Products, Sell Systems – The Product Lifecycle Revenue Model