Continuous Improvement and Its Impact on Market Effectiveness
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Continuous Improvement and Its Impact on Market Effectiveness
By: Jim Gitney
Many have long considered Continuous Improvement activities mostly relevant to manufacturing and related operational functions.However, continuing competitiveness and growth in market share is built upon a steady, progressive march forward in all areas of a business. And since a company’s Market Effectiveness activities and functions (shown below) are the most market-oriented and customer-intimate parts of a business, effective Continuous Improvement efforts are …Read More
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