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Continuous Improvement and Its Impact on Market Effectiveness

    Continuous Improvement and Its Impact on Market Effectiveness

    Many have long considered Continuous Improvement activities mostly relevant to manufacturing and related operational functions.

    However, continuing competitiveness and growth in market share is built upon a steady, progressive march forward in all areas of a business. And since a company’s Market Effectiveness activities and functions (shown below) are the most market-oriented and customer-intimate parts of a business, effective Continuous Improvement efforts are Continue reading Continuous Improvement and Its Impact on Market Effectiveness