Market Effectiveness Assessment

Market Effectiveness is the horizontal business process (swim lane) that starts with your company's strategic plan, includes how you develop and manage your products and ends with how effectively you market, sell and service your products.

The Market Effectiveness self assessment asks probing questions about this critical business process. The results obtained from this assessment can help:

• Identify issues and/or gaps in critical functional practices
• Prioritize strategic and operating gaps
• Identify opportunities to improve the delivery of your required business results.

In summary, the Market Effectiveness assessment involves identifying issues and finding solutions to problems before they become unmanageable.  It is an opportunity to assess what the organization is doing right, as well as how things might be done differently, more efficiently or at a reduced cost.

Be brutally honest about the company's performance during the assessment. Once your assessment is completed, you will be directed to a page that will tell you your score and provide a quick comparison to our benchmark companies.  On that page we will share some additional information and provide links to other support materials and resources.