For better or worse, business and IT are inextricably linked and IT alignment and integration into the business and its marketplace is of critical importance. Middle market companies face numerous challenges such as mounting competition from global markets with cheap labor pools, a patchwork quilt of business systems and dealing with clients that expect companies to engage them when, where and how it suits them. Leveraging technology to meet these and many other business challenges requires that a business: (more…)
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Building Blocks for IT Alignment and Integration
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Digital Technology and the Importance of the Total Cost of Ownership
Digital Technology organizations are recognized as business enablers and an effective Total Cost of Ownership process is one of the critical tools they should bring to a business. Digital Technology professionals who understand and can articulate the complete business impact of technology products or services become indispensable strategic partners and are sought after by management boards. Revenue growth and increased profits are (more…)
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Customer Journey Maps – Identifying Value Through Your Customer’s Eyes
‘Anything that won’t sell, I don’t want to invent.’ – Thomas Alva Edison
Not only did Edison distinguish himself through his technical acumen and limitless perseverance, but as this quote suggests he also possessed rare common sense and a willingness to step into his customer’s shoes. Many of his contemporaries (more…)
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