Manage Your Business Like You Are Going to Sell It

Manage Your Business Like You Are Going to Sell It

By: Jim Gitney   |     March 17, 2015

Mitigating Multiple RiskGroup50’s CEO, Jim Gitney, was recently asked by an executive about how he should manage the division he just took over as its president. Jim told him “Manage it like you are going to sell it”. The executive gave a strange look and asked why that mattered.

Many leaders think that their only measure of success is the P&L–the amount of operating profit the company generated. Those who believe that are missing a significant part of the picture. While operating profit is an important part of value creation, it is a result of doing many other things that impact value and reduce risk to the owners. The owners of a business (public corporation, PE group, privately held, non-profit, etc.) want to realize maximum value for the asset they own. Therefore, the measure of success for every leader should be value creation. Maximizing value is about two primary objectives:

  • Maximizing earnings before interest, taxes, depreciation and amortization (EBITDA)
  • Mitigating multiple riskhttp

Most of us know what maximizing EBITDA is about and can come up with ways to significantly improve it. But, what is this mitigating multiple risk thing? Isn’t that only for private equity firms? Businesses are typically valued as a multiple of EBITDA. For every perceived risk a potential buyer or owner identifies, the multiple is reduced and so is the company’s value. Mitigating multiple risk is all about managing the key factors that impact the sustainability of strong business performance and increasing a company’s value. Some of those key factors include but aren’t limited to:

  • Strategyhttp
  • EBIThttp
  • Growthhttp
  • Customer concentrationhttp
  • Market share and market potentialhttp
  • Intellectual propertyhttp
  • Succession planninghttp
  • Robust business systems and financial managementhttp
  • Effective innovation and resultant healthy marginshttp

There are many variables that affect the value of a business. All leaders should approach their business as if they were the owners and focus on value creation as a primary objective. With that vision, all of the other things will fall in place. Without that vision, the business will be sub-optimized and opportunities for increased value missed. If you are an owner or a founder of a company, you owe it to yourself, your family and your employees to have a well thought through Exit and Transition plan. You can read more about our approach here. Subscribe below to Group50’s blog to stay on top of the latest trending to pics


At Group50, we understand mitigating multiple risk, driving profitability, executing to strategy, and managing through major change efforts. We have helped companies maximize their value as executives, project managers, interim leaders and advisers. If you want to jump start the process to maximizing value and mitigating multiple risk, check out our Business Assessment, our programs for Continuous Improvement, Market Effectiveness and Strategic Execution, or call us at (909) 949-9083.

This entry was posted in Market Effectiveness, Strategic Execution, on March 17, 2015


  • Mary Kingsley March 28, 2015 at 3:55 pm

    I am a firm believer in running your work as if you were an external consultant who had to prove value every day and your business as if you were the owner. What comes to mind in reading this is an analogy to creating the home you would be proud to put on the market…streamlining, changing, updating. In business, as we keep our eye on the future and continually move forward, how are we creating the “house” or “community” people want to give all that they can to on a daily basis? How are we telling the story of the multitude of strategic initiatives and transformational changes in a multinational corporation that support our ongong financial health?

    • group50 March 30, 2015 at 1:23 pm

      Mary, Great addition to the post. All too often leaders (CEO’s and other C-Level execs, boards, owners and managers) neglect to think these things. I like the house and community analogy. Thanks.

Comments are closed.

Quick Contact

Please leave this field empty.
Ask Expert

Please leave this field empty.