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If you think about it, starting a business and creating a professional presence takes time, money and effort. You know the single most important thing to do is network.. network... network.... You can't be doing both at the same time. But, you still need to show that you are part of something larger. Something that has mass behind it. Something that is high quality. Every book written on successful consulting says image is everything in a competitive market.
You want to have collateral that speaks to your thoughtfulness, creativity and professionalism. You want to be able to demonstrate that everything you do is professional. A professional appearance requires:
- Well designed business cards
- Professionally done brochures
- A high quality web presence
- Good technique
You've gotten in the door with a potential client because of your communication skills and career credentials.
Group50 lets you get to the market quickly without a lot of expense and time. Think about the time necessary to pick a logo, design a business card, create brochures and letterhead, set-up a company, build a web site, etc. It is tremendous work requiring hundreds of hours. Hours you should be using to get networking done. |
