Group50 Consulting has developed a Marketing and Sales Physical that is focused on reviewing the effectiveness of this function in your business.  Our focus is on reviewing marketing and sales from a best practices perspective.

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Sales and Marketing Consultants

In today’s competitive environment, the marketing and sales function is challenged with being excellent in multiple processes and activities.  Knowledge of your competitors and their products, the success of your products, their perceived value in your channels of distribution and the health of your new product development program area reviewed and reported on.  Group50’s Marketing/Sales company physical attempts to provide you with insight to the effectiveness of your marketing and sales function.  Over a 3 day period, we look at how your business works in the following 7 areas.

1. Clarity of Core Business Strategies
2. Clarity of Products/Services, Channels, & Customers
3. Effectiveness of Business, Marketing, and Sales Planning
4. Effectiveness of Marketing Activity Programs
5. Effectiveness of Sales Programs
6. Effectiveness of New Product and/or New Service Development Programs
7. Effectiveness of Market and Supply Chain Planning

Our report will provide you with a summary of the best practices utilized in world class marketing and sales organizations such as Black & Decker, Sunbeam, Office Depot and other well known companies. We look at the most commonly applied metrics in each of these areas and utilize them to identify opportunities for improvement for your company. After this audit, your team will be able to develop a road map for marketing and sales excellence.

Included in that report will be a set of recommendations on areas for improvement and other opportunities. The report will provide you the basis for developing on-going and sustainable continuous improvement systems in your operation. For more information, drop us a line at info@group50.com or call (909) 949-9083 anytime.